Bill Withers’ ‘Ain’t No Sunshine’ To Get High-Profile Super Bowl Exposure
Feb 6th, 2010 by Bilal Ali
Soul legend Bill Withers will get worldwide exposure this Sunday (February 7) during the Super Bowl game between the New Orleans Saints and Indianapolis Colts.
Everyone knows, of course, that this is when the high-profile, popular ads – reportedly costing up to $3 million for 30 seconds this year – are aired with the hope of making a buzz.
More than 100 million people in the U.S. alone are expected to tune in on Sunday, and they will hear Withers’ well-known song “Ain’t No Sunshine” in an ad for the Dante’s Inferno video game.
“Ain’t No Sunshine” was featured on Withers’ 1971 album Just As I Am. The Grammy Award-winning song went to No. 3 on the pop charts that