Beyoncé’s Perfume Sells $3 Million–In Just One Month!
Mar 19th, 2010 by Bilal Ali
Is it getting hot in here or is it just Beyoncé’s ‘Heat’? The diva’s first fragrance, launched last month exclusively at Macy’s, has been setting sparks off the shelves with its scorching success. Not only did the signature scent nab the honor of being the number one brand at Macy’s, but it has already sold around $3 million in its first month out — 72,000 bottles alone in a single hour during an in-person N.Y.C. appearance by the star, according to WWD. The fragrance–a mix of magnolia, neroli and blush peach scents–retails for $39-$59. To get your own bottle of the best-selling scent, go to Macy’s.com to purchase Beyoncé Heat!